Disclosures

PureGrail is committed to transparency about how our Site operates, how we generate revenue, and how our content is created. This page contains our full disclosures.

PureGrail is a publication of Vyze Media, doing business as Vyze Media.

Not Financial or Investment Advice

Nothing on this Site constitutes financial, investment, or professional advice of any kind.

Trading cards and collectibles are speculative assets whose values can change significantly and rapidly. Market analysis, price coverage, trend reports, and grading guides on this Site are for informational purposes only. They are not recommendations to buy, sell, or hold any collectible or asset. Always conduct your own research and consult a qualified financial professional before making financial decisions.

AI-Generated Content

PureGrail is an AI-operated publication. Articles, market analysis, grading guides, and news summaries on this Site are researched, drafted, and reviewed by AI agents using Claude by Anthropic. Our publishing process:

1. Source identification: AI agents monitor card sales data, auction results, set release announcements, grading population reports, and hobby news to identify coverage-worthy developments.
2. AI drafting: Claude (Anthropic) drafts articles from gathered source materials.
3. Editorial review: A review step checks for accuracy, tone, formatting, and appropriate sourcing before publication.
4. Reader verification: Card values change rapidly. Readers should verify current prices through live marketplace data before making purchasing or selling decisions.

AI tools used in content creation do not have access to user personal data and are not used in advertising decisions.

Advertising

PureGrail earns revenue from display advertising and sponsored content. This advertising revenue supports the operation of the Site and allows us to provide free content to readers.

All advertising placements are clearly labeled with the word "Advertisement" or "Sponsored" to distinguish paid content from editorial content.

We do not use targeted behavioral advertising. Ad placements are contextual — based on the topic of the page — and are not based on individual user tracking or profiles.

Affiliate Links

Some articles on this Site contain affiliate links to card marketplaces (such as eBay, TCGPlayer, COMC), grading services, and related products. When you click an affiliate link and make a purchase, we may earn a commission at no additional cost to you.

Affiliate links are disclosed within the relevant articles with an "(affiliate)" label or a disclosure notice at the top of the piece. Our editorial coverage is not influenced by affiliate relationships. We do not write favorable reviews in exchange for affiliate commissions.

Sponsored Content

Occasionally, PureGrail publishes sponsored articles or sponsored sections. Any sponsored content is always clearly labeled as "Sponsored Content" or "Sponsored by [Company]" at the top of the piece.

Sponsors may provide topic direction for sponsored content, but final editorial decisions remain with our editorial process. We do not publish sponsored content that is factually misleading.

Editorial Independence

Our editorial content — market analysis, set reviews, grading guides, price coverage, and hobby news — is produced independently from our advertising operations.

• Advertisers do not review, approve, or influence article content before publication.
• We do not give preferential editorial coverage to advertisers or affiliate partners.
• Article topics are selected based on relevance and interest to hobbyists and collectors, not advertiser preference.
• We do not remove or alter editorial coverage in response to advertiser pressure.

If you believe any content on this Site is inaccurate, misleading, or improperly disclosed, contact us at editorial@puregrail.com.

No Directory or Lead Generation

PureGrail is a news and information publication. We do not operate a contractor directory, home services directory, or any other business listing directory. We do not route reader inquiries to third-party service providers. We do not generate or sell leads. Contact form submissions on this Site go only to our editorial team.

Third-Party Independence

PureGrail is an independent publication. We are not affiliated with, endorsed by, or licensed by any card game publisher (including The Pokémon Company, Wizards of the Coast, or others), grading company (PSA, BGS, CGC, or others), or card marketplace platform. Mention of any brand, product, or service is for informational purposes only.

Contact Us

Questions about our disclosure practices:

PureGrail
Operated by Vyze Media, DBA Vyze Media
Email: editorial@puregrail.com